Principle Fork Lifts Ltd

Electric Forklift Delivery – 30 Years with JD Freight

10 April 2025
New Linde E16 EVO electric forklift supplied by Principle Fork Lifts.

Forklifts, Friendship & Forward Thinking

This week, we had the pleasure of completing an electric forklift delivery for one of our longest-standing and most valued customers — John Winning of JD Freight. The handover of a brand-new Linde E16 EVO electric forklift wasn’t just about new machinery; it marked another chapter in a remarkable partnership that has spanned over three decades.

John and the team at JD Freight have grown and evolved over the years, and we’re proud to have supported them every step of the way — from their early days right through to the superior logistics operation they run today.

At Principle Fork Lifts, we take pride in being more than just a forklift supplier in the UK. Our business is built on long-term relationships, dependable service, and an honest, customer-first approach. And there’s no better example of that than the one we share with JD Freight.

From the First Hire to Long-Term Friendship

Our relationship with John began many years ago, when he hired his first forklift from us while working at a previous company. That initial hire created a professional connection with our very own Peter Kingham, one that quickly developed into a working relationship built on trust and mutual respect.

Since then, both John’s career and his business have gone from strength to strength. He now leads JD Freight, a well-established freight and logistics provider based in Sunbury-on-Thames, and we’ve remained his go-to partner for all things materials handling.

What stands out in this story is not just the longevity of our working relationship, but the genuine friendship that’s grown from it. We’ve been there to support John through different sites, shifting demands, and changing equipment needs — always offering the best forklift solutions to suit his business goals.

A Forklift That Feels Like a Rolls Royce

The latest chapter in this partnership came with the delivery of the Linde E16 EVO, one of the most advanced electric forklifts on the market. Known for its exceptional comfort, handling, and energy efficiency, it was the perfect fit for JD Freight’s commitment to efficient and sustainable warehouse operations.

And John’s response?

“It drives beautifully — incredibly smooth and responsive. Honestly, it’s like driving a Rolls Royce. You can feel the quality straight away, and it makes day-to-day operations easier and more enjoyable.”

That one line says it all. The Linde E16 EVO delivers the premium experience you’d expect from a high-end electric forklift — offering precise control, quiet operation, and unbeatable comfort for operators who spend long hours at the wheel.

As an experienced Linde forklift supplier, we know that matching the right machine to the right environment is key. For JD Freight, the E16 EVO provides the agility and performance they need in a fast-moving logistics operation — without compromising on sustainability or value.

John Winning of JD Freight using new Linde E16 EVO electric forklift supplied by Principle Fork Lifts.
John Winning operating his new Linde E16 EVO electric forklift inside the JD Freight warehouse, supplied by Principle Fork Lifts.

More Than a Supplier — A Long-Term Partner

We understand that in today’s fast-paced world, businesses need more than just equipment — they need confidence in the people they work with. At Principle Fork Lifts, we focus on building long-term relationships by offering:

  • Honest, expert advice
  • Flexible forklift hire and purchase options
  • Prompt, reliable service and support
  • High-performance equipment at valuable prices

John and the JD Freight team are a perfect example of what happens when a forklift supplier becomes a true partner. We’ve delivered more than just forklifts over the years — we’ve delivered solutions, peace of mind, and consistent support, time and time again.

Whether it’s electric, diesel, or LPG, short-term rental or long-term lease, we treat every customer with the same level of care and commitment. Because at Principle Fork Lifts, we believe relationships should be built on trust, and powered by performance.

Thinking Long-Term? Let’s Build Something Great Together

If you’re looking for a UK forklift supplier who values relationships as much as results, Principle Fork Lifts is here to help.

We’ll work with you to understand your needs, recommend the right equipment, and support you long after the initial delivery — just as we have with JD Freight for over 30 years.

Contact us today to learn more about our full range of electric forklifts, flexible hire packages, and expert support. Let’s start a partnership that lasts.